“[Johnny Depp] has signed on to “Hyde,”
a new graphic novel property based on the Robert Louis Stevenson novella “Strange Case of Dr. Jekyll and Mr. Hyde,” from Ridley Scott and the production company Mechanical Cake.”
aRT - chRIS wESTON // Variety - Adam B vARY - JULY 21, 2025
bEFORE
Prior to bringing in JanoMedia; the Mechanical Cake social media department struggled to manage over 5000 views across all platforms (over the course of a 3 month period).
Over the course of one month, we at JanoMedia were able to DRASTICALLY turn their social media engagement around. With over 142,000 views on Instagram alone (collaborative post with COMIC not listed here - 75,843 total views) we were able to garner just under 300,000 total views and over 100 new followers within a 3 month period.
All without any boosted ads or major A-listers announced.
after
“The graphic novel will be showcased at San Diego Comic-Con on Thursday, with a panel in Hall H entitled “‘Hyde’: When the Worlds of Graphic Novels and Movies Collide.”
aRT - bRYAN roOD // vaRIETY - Adam B vARY - juLY 21, 2025
oVER 30 mILLION TOTAL VIEWS
JanoMedia had a direct hand in coordinating the HALL-H “HYDE” panel featuring Jesse Negron (Mechanical Cake) Tom Moran (Ridley Scott Associates) Jason Forman (Infinitum Nihil) Anthony Francisco (Former Marvel lead designer) and Dave Elliot.
Working directly with the combined PR teams of both Johnny Depp and Ridley Scott Associates, the official HYDE trailer launched to the tune of over 30 Million views around the world.
The trailer debuted on Johnny Depp's official Instagram page, followed by the official Ridley Scott Associates page and finally IGN.
